JD’s KILLA COMMUNICATIONS TOP TIPS 092524

Hope everyone’s week has started strong. This weekend, I got the chance to lend my voice to another live event- and the Philadelphia Eagles won! Check out my new weekly blog.

I thought I would make your week a little easier by catching you up on a recent live coaching session that we did on LinkedIn Live. Sometimes, it’s just easier to read, rather than watch. JD’s Monday Tip Sheet was created for you to pin to your wall-so you don’t have to remember so much!

What exactly does optimizing your communications mean? We deliver tips and techniques to help you come on stronger, close sales deals, build and leverage relationships, and improve situations. Here’s the biggie: we help you minimize risks and implosions in business. These failures often occur because many do not take the necessary steps to prepare.

Why It Matters?
Many times, business risks come simply from a lack of proper communications. The sales process can often be described as a progressive relationship process-which means you get multiple chances to add layers to the puzzle. But sometimes, you don’t get a second chance. I’m also very aware (and you probably are too) of the one call close option too… think buying a car, a home services need (roofing, electrical, HVAC, etc.) Here’s why optimizing your communications is crucial:
1. Avoid Landmines: Prevent risks and business implosions.
2. Improve Clarity: Reduce confusion for both you and your clients or colleagues.
3. Build Stronger Relationships: Foster better relationships by being clear, direct, and authentic.
4. Improve Results-More sales, more revenue!

Do Your Homework
One recurring theme in optimizing communication is the importance of preparation. For the upcoming communication- PREPARE. Before any interaction, review your notes from previous conversations. Do some research on the person or company you’ll be meeting with- a simple Google search or LinkedIn check will put you ahead of the crowd. This preparation- which often takes no more than a few minutes-shows dedication and respect for the client’s business and time. Doing your homework can make a huge difference.
After every conversation, take detailed notes. What did you talk about? What are your objectives for your follow-up? The science is clear: the sooner you jot down these details, the more you will remember and the more prepared you’ll be for future interactions.
Remember, doing your homework can mean the difference between success and failure. It helps you recall important details that can be used to address your client’s specific needs.
Addressing Difficult Situations
Life gives us tough situations, both professionally and personally. Trust me, I know. I’m the kind of guy who HATES confrontation. We still have to confront problem situations head-on- whether it’s in a sales meeting or solving a management issue. Sometimes, it’s tempting to avoid difficult conversations (this recovering people-pleaser relates for sure), hoping problems will resolve themselves. But avoiding them only creates more significant challenges down the road.

Examples of Common Issues
• Unprepared Sales Leaders: “I prefer to just wing it,” they might say. Instead, suggest that preparation won’t stifle their creativity but will rather enhance it.
• Financial Discussions: When money is involved, clarity is crucial. Whether it’s a sales deal, business investment, or personal finance, the goal should always be clear communication to avoid misunderstandings.

Actionable Tips for Better Communication
1. Prep Work
Before any interaction, review your notes from previous conversations. Do some research on the person or company you’ll be meeting with. The result is the ability to ask stronger questions- and uncovering legit needs as a result.
2. Engage Right Away
Start your meetings by addressing the most pressing issue. Don’t wait. Dive into the significant concerns first to show that you are serious and prepared to address the problem- and also be ready, willing, and able to provide a solution.
3. Question Everything
Ask questions to ensure you understand everything correctly. Validate the other person’s perspective. This not only clarifies the situation but also demonstrates that you are listening actively.
4. Take Calculated Risks

Sometimes you need to take risks for larger rewards. Don’t shy away from difficult questions or issues. Confront them right away to build trust and show integrity.
Checklist for Optimized Communication
1. Review Former Notes: Reflect on previous discussions to better prepare.
2. Do your homework: Stay updated on the latest developments about the client or topic.
3. Consult Someone Who Matters: Get insights from a trusted colleague or mentor.
4. Lead with Difficult Questions: Address the significant issues first to clear the way for productive conversations.